TvB Unveils Online Media Buying Standards

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The Television Bu reau of Advertising last week unveiled technical standards for electronic media buying of local broadcast.

The effort, the latest step forward in a two-decade push to reform the cumbersome buying pro cess, aims to bring it entirely online, with all participants using the same procedure.

“This is truly an effort by everyone in the industry,” said Kathy Crawford, evp, director for local broad cast at Initiative Media North America.

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