Turtle Wax Launches Biggest Campaign

CHICAGO – Turtle Wax is launching its biggest ad campaign for the 1993 spring car-care season. The company will spend $10 million from mid-March to mid-July on national cable TV to promote its Liquid Crystal, Turtle Wax Super Hard Shell, and Finish 2001 car polish. Lou Beres & Associates here is the agency. Meanwhile, the agency also launched a campaign for Ohio Art’s new Michael Jordan Pro Basketball set.
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