CHICAGO--Turner Broadcasting System is marshaling its properties to become a bigger force in mark" /> Turner to punch up marketing efforts -- Merchandising and Promotions Will Assume Greater Emphasis <b>By Betsy Spethman</b><br clear="none"/><br clear="none"/>CHICAGO--Turner Broadcasting System is marshaling its properties to become a bigger force in mark
CHICAGO--Turner Broadcasting System is marshaling its properties to become a bigger force in mark" />
CHICAGO--Turner Broadcasting System is marshaling its properties to become a bigger force in mark" />

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Turner to punch up marketing efforts -- Merchandising and Promotions Will Assume Greater Emphasis By Betsy Spethman

CHICAGO--Turner Broadcasting System is marshaling its properties to become a bigger force in mark

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“We’re trying to come up with big equity events we can do on a regular basis, like MTV does with Spring Break,” said Lee Heffernan, svp/marketing and promotions.
In the next few weeks Turner starts shopping its first event, for CNN: a news video competition for high schoolers. Plans call for the fall contest to award a scholarship; affiliate tie-ins “can double the value of the promotion (for a sponsor) and give it a grassroots element,” Heffernan said.

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