Turner Picks MediaVest

Turner Broadcasting has awarded its buying assignment to Publicis Groupe’s MediaVest after a review, the client has confirmed.

Turner spends an estimated $155 million annually on measured media, according to Kantar Media (formerly TNS).

The U.S. assignment includes digital, TV, print and out-of-home for Turner’s portfolio of entertainment and news networks, including TNT, TBS, Cartoon Network, Turner Sports, Turner Movie Classics and CNN.

For now, one network is excluded from the assignment — truTV (formerly known as Court TV), which uses Norwalk, Conn.-based Media Storm for buying duties.

Previously, Turner handled buying and planning chores in-house and will continue to execute media planning internally, the client said.

The selection is effective immediately.

The award is the second big media assignment that MediaVest has landed within the last year. In late February 2009, Comcast, the largest cable operator in the country, consolidated its $500 million account at the agency.

The shop had already handled Comcast Entertainment Group networks such as E! and the Style Network prior to the consolidation.

Further consolidation is possible later this year if Comcast and General Electric complete their proposed joint venture that would give the cable giant a controlling stake in NBC Universal. Buying for NBC is currently handled by Horizon Media.