TurboTax Will Bring DJ Khaled and Other Big Names to 2017's Super Bowl

Wieden + Kennedy and Grupo Gallegos partner on campaign

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Intuit’s TurboTax will be returning to the Super Bowl in 2017, marking its fourth consecutive year in the Big Game.

Past efforts from the company’s agency of record Wieden + Kennedy have starred such disparate personalities as Inside the Actors Studio host James Lipton and the voices of character actors William H. Macy and John C. Reilly.

This year, the software company will help tax-weary Americans get by with a little help from some of their famous friends, including American Horror Story’s Kathy Bates, Red Sox veteran David Ortiz, Karla Souza of How to Get Away With Murder and the ubiquitous “King of Snapchat” DJ Khaled.

The campaign, called “Relax There’s TurboTax,” began with a series of new spots released over the holiday, like this one in which Khaled enters the personal training business:

The campaign will primarily focus on promoting Smart Look, a somewhat new service in which customers can speak directly to...



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