Tumblr’s First CMO on How to Grow While Staying True to the Brand

Stephanie Dolgins discusses new gig

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Specs

Current gig Chief marketing officer, Tumblr

Previous gig Principal, Dolgins & Company

Age 44

Adweek: You're Tumblr's first CMO. Why is there a need for one now?

Stephanie Dolgins: Tumblr did a tremendous job of growing its audience organically over the years. Right now we've just been building incredible momentum, and adding the marketing focus will help us tap our potential overall and help fuel our growth.

What does your day-to-day look like?

I'm about five months in.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in