Tudor Retires From Adweek




Innovative Co-Founder Heads for New Challenges

LOS ANGELES–W. Pendleton Tudor, chairman of the executive committee of Adweek Magazines, retired last week, nearly 20 years after co-founding Adweek.
The longtime publishing executive said it was time to tackle new challenges. “I’m going to do some different and exciting things,” he said. “I will continue to be involved in community-based educational and philanthropic institutions, serve as a magazine consultant and possibly start up a consumer-oriented magazine. I don’t plan to disappear from the scene.”
Western International Media’s chairman and chief executive officer Dennis Holt, a longtime friend and colleague, described Tudor as “a morally straight human being . . . whether or not you’ve worked with him in a business or social relationship, you always sense that wonderful, positive aura. You know that you are with a man you can trust.”
More than 100 of Tudor’s friends and associates attended a “graduation party” hosted by Holt last week in Los Angeles. Tudor also was feted at a recent party in New York.
“He’s like the Kareem Abdul-Jabbar of Adweek,” said Jack Thomas, another Adweek co-founder, comparing the festivities surrounding Tudor’s retirement with that of the basketball superstar. “He knows so many people.”
Tudor, Thomas and Ken Fadner founded the company in 1978 by acquiring three regional magazines that covered the ad business: Anny, Sam and Mac. The magazines were then merged, rechristened Adweek and redesigned by award-winning magazine designer Walter Bernard.
“We wanted [Adweek] to be more upscale, to look like a consumer magazine,” recalls Tudor, a former Time-Life sales executive. “We added color and hired some real pros.” Additional regional ad magazines were acquired through the mid-1980s and incorporated into Adweek. The publishing firm was sold in 1990 to BPI Communications, with a staff of more than 300 and revenues in excess of $40 million generated through 10 magazines, directories and a direct marketing division.
Thomas said Tudor has “been invaluable” to the magazine. In addition to his professional pursuits, now that he is retiring, Tudor said he plans to improve his golf game and spend more time with his wife, Mary Alice. He has two grown children, Doug and Beth.