Tucker, Ziccardi Form Agency 212

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Not much is permanent in advertising, including the names stenciled on agency doors.

“In today’s business they have to be written [on] Velcro,” said Don Ziccardi, 57, explaining why he and partner Bill Tucker are calling their new venture Agency 212. Opening this week, the shop was named to imply New York grit and sophistication and be impervious to personnel changes.

No one knows the importance of that better than Tucker, 57, whose previous shop hit a rough patch in September when creative directors Larry Hampel and Dean Stefanides defected to open a New York office for Chicago-based indie Cramer-Krasselt....

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