TruServ's $50 Mil. Hits the Marc




Hardware Cooperative Consolidates Account at Pittsburgh Shop
CHICAGO–A strategic platform first developed more than year ago helped Marc Advertising secure TruServ Corp.’s $50-60 million account, executives said.
The hardware co-op becomes the Pittsburgh shop’s biggest client, and the win is expected to affect all of its regional offices, including K&R Marc in Chicago, where a client service director will be added.
TruServ plans a major image campaign for its True Value brand beginning in March, with spending perhaps four times the $15 million laid out in past years, said Tom Filipski, the Chicago company’s senior vice...

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