Lands End’s latest marketing ploy is to ask corporations to have employees wear its clothes in return for free advertising.
The Dodgeville, Wis., apparel marketer is offering its business clients free logo placement in its print ads if they offer a testimonial about Lands End clothing.
Cingular Wireless, for example, commissioned Lands End to make a line of clothing with Cingular’s logo on it for its employees. Cingular then gave its employees $300 apiece to buy the work clothes at landsend.com.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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