Trinity Teams With BICG

BOSTON Trinity Communica-
tions is teaming with Boston Investor Communica-
tions Group in an effort to add some depth and breadth to its financial services offerings.

Both shops are Boston-based independents, but the four principals and support staff of BICG will now move into Trinity’s offices and essentially operate as a division of the ad agency called Trinity/BICG Publications. No money changes hands in the deal, which is structured as a sharing of resources.

“The alliance is beneficial for both organizations because it provides us with a combined set of talents that matches what our clients are demanding,” said Trinity representative Peter Prodromou.

Trinity brings traditional agency specialties such as strategy, creative and media to the table; BICG provides editorial and project management sevices to financial clients, often supplementing nternal marketing or publications departments.

Trinity works for numerous financial and investments clients and last month launched its first print campaign for the First National Bank of Ipswich (FNBI).