Trigon Has Adworks to 'Count On'

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Trigon Blue Cross and Blue Shield has awarded its advertising account to Adworks.

The Washington, D.C., shop defeated co-finalists Trone Advertising of Greensboro, N.C., and Gillespie in Princeton, N.J., in a reviewto win the estimated$2-3 million account.

“They leveraged their experience and key thinking, and that gave us great confidence,” said client advertising manager Melissa Viscomi.

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