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The $3-5 million account for the Travelocity online ticket reservation system has returned to Dallas shop Meyer & Johnson.
Meyer lost the account more than a year ago in a competitive review won by New York interactive agency Site Specific. Travelocity is operated by AMR spinoff The Sabre Group in Fort Worth, Texas.
Agency president Mike Meyer said the return of Travelocity to the fold came after quiet discussions with the client. The change was prompted by the client’s wish to branch out into general media branding, including print ads, rather than market itself almost exclusively on the World Wide Web, Meyer said.
“I think .
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