Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It’s rare when business shifts without a pitch. The beneficiary, however, is always grateful, as MediaVest is today, to save the money and time associated with such competitions.
The Publicis Groupe agency has added media planning and buying responsibilities on the Travelers brand, inheriting the assignment from WPP Group’s MediaCom. MediaCom had handled the account for about two years.
Travelers typically spends about $100 million in media annually.
As a result of the shift, Travelers has consolidated the bulk of its advertising business within Publicis Groupe shops.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in