With Travel at the Fore of Modern Wellness, Away Takes Flight

The travel brand is expanding its product line and opening more stores

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With a career that has included stops at Madewell, J. Crew, Victoria’s Secret and Talbot’s, Laura Willensky saw post-pandemic travel as just the challenge she needed.

“I was very optimistic that there would be a recovery, and that this would be an interesting time to drive that forward,” said Willensky, now 18 months into her role as chief commercial officer of travel brand Away.

The privately held retailer saw a “rocket ship” rise beginning in 2016, resulting in a 2018 cover story in Brandweek magazine.

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