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Specs
Who (l. to r.) Paul Giese, technology director; Adam Kleinberg, CEO; Theo Fanning, executive creative director
What Interactive and advertising agency
Where San Francisco offices
When Adobe wanted to reach college kids about its range of products, Traction came up with a game called “Real or Fake,” where students determined the authenticity of an image posted on the client’s Facebook page. Students who manipulated it got to see a tutorial and free product trials. Over half of the Facebook visitors to the page played the game.
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