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NEW YORK Toys R Us today introduced a holiday campaign that evolves the brand’s well-known jingle and carries a new tagline to resonate with contemporary kids. TV and radio ads will break nationally next week.
English and Spanish-language spots will run on 20-plus TV and cable networks on Oct. 22, including ABC, NBC, CBS, Lifetime, TBS, Bravo, USA, ABC Family, Univision, Telemundo and Galavision. They also will air during prime-time shows.
Each spot will end with the new tagline, “Where kids are a big deal,” to reinforce “our focus on providing the best and broadest assortment of kid-focused products,” said Greg Clark, U.S.
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