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Toyota will go all in on sports this fall with a new brand campaign designed to unite its sports advertising from pro football to Nascar.
The campaign kicks off with a new spot called "Anthem" from Saatchi & Saatchi, Los Angeles that will debut during the NFL's 2015 season-opening game Thursday night.
"Anthem" will be the first of four new sports-focused brand commercials coming this fall. The campaign will likely culminate with an in-game spot during CBS' telecast of Super Bowl 50 on Feb.
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