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The out-there artist imaginings of the past two years are gone. For 2005, it’s pimp your ride big time for Toyota youth car line Scion, which launches a new brand campaign this week that offers a computer-generated peek at Scion customizing in extremis.
Two spots and print ads aimed at the “tuners” youth subculture focus on Scion’s tC and xB cars and jettison the “Scion by” theme, in which the cars were presented through the creative lens of urban, video and graphic artists.
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