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Fashion Specialty Shop Sees Opportunity With Competing Brand
BOSTON – A lifestyle-oriented campaign targeting wholesale buyers will be the last ads from Toth Brand Imaging for London Fog.
The Concord, Mass., shop, which handled London Fog for the last seven years and endured various changes in client management, resigned the estimated $2 million fashion account when its contract came up for renewal.
One factor in the decision is Toth’s growing relationship with New York-based Nautica International, which has apparel that competes directly with London Fog.
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