Toth Helps Keds Spring Ahead

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BOSTON Stride Rite Corp.’s Keds is unveiling a major spring initiative from Toth Brand Imaging that introduces the positioning “My Keds.”

The new campaign from the Concord, Mass.-based indie agency has been appearing in the February issues of Lucky and Southern Living. The main thrust is set to follow in March issues of Glamour, InStyle, Oprah and Redbook, among others.

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