Toro Power Curve Snowthrower: LET IT SNOW

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AGENCY: CME.KHBB/Minneapolis
CREATIVE DIRECTOR: George Halvorson
ART DIRECTOR: Bill Winchester
COPYWRITER: Jim Newcombe
PHOTOGRAPHER: Peter Corbett
CLIENT: The Toro Company/Minneapolis
In their first spot of the season for the Toro Power Curve Snowthrower, CME.KHBB wittily depicts the product’s ability to handle conditions that surpass the worst winter snowfall. The commercial, called ‘Avalanche,’ opens on a man cleaning his driveway with the Toro machine.

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