Top Supermarkets Face Branding Woes, New Strike Deadline

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK — A strike that analysts say could hamper the branding and marketing efforts of two of America’s largest supermarket chains was postponed for the second time this month when representatives of the United Food and Commercial Workers Union (UFCW) announced Monday that current contracts with Albertson’s and Safeway had been extended to midnight Sept.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in