Louisville Agency Gets Chicago Ad Vets Welke, de Maio to Sign On
ATLANTA–Seeking to buttress its creative and management ranks, Creative Alliance has hired Bob Welke as chief creative officer and Mike de Maio as executive vice president and general manager of advertising.
Both men join the Louisville, Ky., agency from shops in Chicago, where Creative Alliance opened its division The January Group last October. The branch was launched primarily to service the area’s $7 million KFC co-op account and was initially staffed by five people from now-defunct Lois/EJL in Chicago, where de Maio had been general manager.
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