Top O&M Creative Leaves Shop

Marlena Peleo-Lazar has resigned as deputy executive creative director at Ogilvy & Mather here amid a continued reorganization of the shop’s creative department.
Peleo-Lazar is expected to take another position in Chicago shortly, but could not be reached to discuss her plans.
Nancy Rice, the agency’s other deputy executive creative director, left O&M in November after only six months at the shop to join BBDO Minneapolis.
The moves come amid an ongoing creative shakeup at the shop led by Ogilvy Worldwide creative chief Rick Boyko [Adweek, Nov. 1]. Tom Hall, O&M Chicago’s executive creative director, chairman and chief executive, acknowledged last year he was planning to pull back from the shop [Adweek, Sept. 27]. Hall had no comment on the changes when contacted Friday.
A search for a new executive creative director is being led by agency managing director Linda Garrison and Boyko.
“We are in conversations right now with three or four different candidates,” Garrison said. “We are being very careful and very finicky on this one.”
Garrison said she hoped to have a new creative chief in place by the beginning of the summer.
With Peleo-Lazar gone, the agency’s creative department will be lead by group creative directors Tim Cirrintino, Jeff Long, Andy Madorsky, Chris Schipke and Maureen Shirreff.
At the time of Rice’s departure, Boyko said Peleo-Lazar was not being considered to replace Hall. Boyko could not be reached for comment Friday.
Peleo-Lazar joined Ogilvy in May 1997 after a 22-year career at Leo Burnett. At Ogilvy, she was the creative leader on the majority of Sears, Roebuck & Co.’s core brands including Kenmore and Craftsman. K