DDB Needham stresses the benefits of home newspaper delivery in its latest campaign for the Los Angeles Times.
The direct response TV and radio campaign, created by the Los Angeles office’s DDB Direct division, breaks today in the city’s metropolitan area.
The TV spot (shown here), in 30- and 60-second executions, stars “Top Dog,” a champion frisbee-catching Border collie, who shows his enthusiasm for the news by leaping up to catch the flying paper in his mouth every morning as its arrives at his house.
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