TOP 10 DIRECT RESPONSE AGENCIES OF 1992





Article is table listing direct response agencies, rank, 1992 billings, % change from 1991. Leading list is Ogilvy & Mather Direct (New York, NY) with 1992 domestic billings of $390,000,000, up 13.3% from 1991.
Omitted: 1991 billings
THE TOP 10 DIRECT RESPONSE AGENCIES OF 1992
Domestic Billings (Thou) Agency Hdqtrs 1992 Change
1 Ogilvy & Mather Direct New York 390,000 +13.3%
2 Rapp Collins Marcoa New York 333,231 +13.9%
3 Bronner Slosberg Boston 301,024 +34.7%
4 Wunderman Cato Johnson Wldwide New York 241,401(*) 0.0%
5 FCB Direct Chicago 219,800 +1.7%
6 Kobs & Draft Chicago 172,400 +10.6%
7 DIMAC Direct Bridgeton, MO 163,500 +17.8%
8 Barry Blau Fairfield, CT 151,419 +19.2%
9 Grey Direct New York 135,000 +8.0%
10 Direct Marketing Group New York 130,100 -1.4%
(*) estimated
Copyright Adweek L.P. (1993)