Is Too Much Advertising Killing Daily Fantasy Sports?

Massive campaigns might have drawn too much attention

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New York Attorney General Eric Schneiderman announced Tuesday that daily fantasy sports, also known as DFS, constitute illegal gambling in his state. As first reported by ABC News/ESPN, cease-and-desist notices were sent to FanDuel and DraftKings, the two major players in the DFS world.

Some experts say the multi-million-dollar advertising push essentially taunted the government into getting involved by placing so many ads and sponsorship deals that were impossible to miss. founder and CEO David Katz told Adweek that FanDuel and DraftKings saturated the market.



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