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For Agencies
WASHINGTON, D.C.-Last year’s $206 billion tobacco settlement may produce fewer opportunities for ad agencies than previously thought as states propose using the money to reduce taxes and build schools rather than combat smoking.
The Tobacco Control Foundation, however, a separate entity that will wield a $250 million budget for anti-smoking efforts over the next 10 years, has moved closer to issuing agency questionnaires.
Only four states-Washington, Maryland, Montana and Virginia-will spend more than a minimal amount on smoking prevention.
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