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DALLAS TM Advertising is airing new spots for American Airlines that seek to connect the carrier to the holiday emotions of togetherness, the agency said.
The work is a continuation of the “We know why you fly” campaign launched in September 2004 under the direction of TM chief creative officer and chairman Jim Ferguson and executive creative director Bill Oakley.
Like previous spots, the new “Going Home/Taxi” and “Going Home/Football” commercials contain vignettes about the reasons people fly, which are cleverly spelled out in airport message boards.
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