TLP Tempers Loss of Frito-Lay

Acquires 40 Additional Pizza Hut Markets
DALLAS–Two days after being dismissed by Plano, Texas-based Frito-Lay, TLP here added approximately $15 million in field marketing and spot media buying for 40 additional Pizza Hut franchise co-ops, the agency said last week.
TLP president and chief executive officer Bruce Orr said the added Pizza Hut work “makes up some” of the lost Frito-Lay business. He did not disclose the amount of the Frito-Lay billings.
TLP said it now handles duties for more than 4,500 Pizza Hut restaurants nationwide. The shop also claims to be the largest franchise agency in the Dallas-based Pizza Hut system, which in recent years has become a predominantly franchise-owned organization.
Exact billings for TLP’s Pizza Hut business were undisclosed, but agency partner Kim Kohler said the business topped $50 million before the addition of 40 markets, which include Detroit, Miami, San Francisco and Sacramento, Calif.
Last Monday, Frito-Lay said it was consolidating its marketing promotions business with Frankel & Co. in Chicago.
Despite the timing of the Pizza Hut influx, Orr said the announcement was not issued to stem the fallout of the Frito-Lay account departure. “No, actually it was already in the works,” he said. “It was coincidental, but perhaps good fortune as well, in providing good news” about the agency’s continued strength.
Orr said no staff layoffs were planned among the 400 employees at the $425 million Dallas agency, which also maintains an office in Wilton, Conn.