TJX Names Dunkin’ Exec CMO

BOSTON The churn among corporate marketing chiefs continued late Wednesday as TJX Cos. named John Gilbert evp, CMO.

Gilbert had been vp, marketing at Canton, Mass.-based Dunkin’ Donuts, where he oversaw the “America runs on Dunkin'” campaign fashioned by Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in Boston. That multimedia effort broke last April.

Ben Cammarata, chairman of TJX, said, “I am confident that John will maximize his proven creative marketing expertise and leadership ability in spearheading our marketing efforts going forward.”

TJX in Framingham, Mass., operates 825 T.J. Maxx, 750 Marshalls, 270 HomeGoods and 160 A.J. Wright stores.

T.J. Maxx’s lead creative agency is IPG’s Mullen in Winston-Salem, N.C. Marshalls works with Publicis Groupe’s The Kaplan Thaler Group in New York on creative. Hill, Holliday handles media chores for various TJX properties.

Dunkin’ spent $125 million in measured media during the first 11 months of 2006 while TJX spent $115 million combined in U.S. ads across its brands, with T.J. Maxx and Marshalls getting most of the spending. Those figures are based on data provided by Nielsen Monitor-Plus.

There has been an especially high degree of movement lately among corporate CMOs. Senior marketing execs at Coca-Cola, ConAgra, the Gap and Volkswagen have either departed or announced their exits since the year began. Earlier today, Wal-Mart shifted CMO John Fleming to chief merchandising officer.

Dunkin’ said it is now seeking a replacement for Gilbert.