Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK TiVo has extended its contract with DirecTV through 2010, although the satellite company will no longer market or distribute TiVo’s digital video recorders after February 2007.
According to a filing with the Securities and Exchange Commission dated April 7, DirecTV will continue to pay TiVo for maintenance and support of its receivers through February 2010. DirecTV will also have the right to distribute TiVo units through February 2007.
Financial terms of the deal were not disclosed, but in a joint statement issued today, the companies said that the “recurring monthly economics of the agreement are similar to” those laid out in the earlier agreement from 2003.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in