Titan: Bi-lingual Transmissions

By Glen Fest





DALLAS–In a campaign targeting both the general and Hispanic markets, Publicis/Bloom here will break regional TV and radio work today for Titan Auto Insurance of San Antonio.





The English and Spanish 30-second TV spots are the first of several commercials that will build Titan’s brand in existing Southwest markets, according to the agency. Sixty-second radio ads are also part of the mix as the company enters other regional markets throughout 1997, said Publicis/Bloom senior principal and director of client services Mark Bateman.





The ads are the first produced by the agency for Titan since it won the estimated $5 million account in January.





Each ad incorporates the ‘Titan Up’ line that also serves as the signature of the client’s toll-free number (1-800-TITAN-UP).