Tinsley: MDVIP’s Doctors Will See You Sooner

ATLANTA Tinlsey Advertising is launching television and print ads for MDVIP’s Concierge Medicine program in Boston through January, the agency said.

The Miami agency created a 30-second spot that is airing on CNN, Fox News Channel, CNBS, MSNBC and the Food Network. A print effort will run in The Boston Globe. The work links the Boca Raton, Fla.-based parent company, MDVIP, with the Pratt Diagnostic Center at Tufts-New England Medical Center in Boston.

Ads feature a photograph of a tired patient slouching in a medical waiting room. Copy refers to the excessive time patients typically wait to be seen—and then the little time they spend with physicians—compared to the doctors in the Concierge Medicine program.

The campaign is part of a larger effort created by Tinsley to introduce MDVIP-affiliated physicians to the public in Alabama, California, Florida, Maryland, Massachusetts, New Jersey, New York and Virginia.

Campaign spending was undisclosed.