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NEW YORK Timex has parted ways with Kirshenbaum Bond + Partners here and taken its advertising in-house as it completes a review for a new agency partner, sources said.
The Middlebury, Conn.-based watchmaker is poised to name a winner next week after completing global testing from three agencies, sources said. DiMassimo and Taxi, both New York independents, were among the contenders.
The winning agency will handle brand projects for Timex, sources said.
Ted Sann, former creative chief at BBDO, is conducting the review.
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