Time for Brands to Build Their Own Social Sites

Facebook, Twitter and Instagram shouldn't control your customer relationships

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Social networks have grown rapidly and gained genuine market power in a world where social conversations have become the new global information currency.

But there is no guarantee that social media will continue to be defined by the handful of networks that currently dominate it. As brands realize that Facebook, Twitter, Instagram, Vine and Tumblr don’t have a patent on the social experience, they will create their own on their own websites. 

Illustration: Miguel Montaner  

Technological advancements now allow companies of all sizes to engage and interact with their fans in more meaningful ways through e-commerce-enabled websites with elements of the visual Web (Instagram), social commerce capabilities (Pinterest) and video (Vine).



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