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BOSTON Timberland has elevated Carol Yang to vice president of global marketing.
Yang will direct brand strategy and marketing communications at the footwear and outdoor apparel company, assuming her new role on June 1. Timberland spends $10-12 million annually on ads.
“Carol is a proven marketing leader with a broad business orientation as well as a commitment to the values of a socially responsible company, ” said Ken Pucker, executive vp and COO at the Stratham, N.H.-based
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