Timberland Promotes Yang to Top Marketing Post

BOSTON Timberland has elevated Carol Yang to vice president of global marketing.

Yang will direct brand strategy and marketing communications at the footwear and outdoor apparel company, assuming her new role on June 1. Timberland spends $10-12 million annually on ads.

“Carol is a proven marketing leader with a broad business orientation as well as a commitment to the values of a socially responsible company, ” said Ken Pucker, executive vp and COO at the Stratham, N.H.-based client, in a statement. “Over the past year she has made an enormous contribution as Timberland’s director of marketing, Asia Pacific, and I look forward to her continued leadership with our global marketing team.”

Prior to Timberland, Yang was vp of global marketing at shipping concern American President Lines. Before APL, Yang worked at Procter & Gamble in Asia in a variety of marketing position for 13 years.

During the past month, Timberland has been holding chemistry checks will several agencies for a project assignment. The client split with Publicis Group’s Fallon, the three-year incumbent, last month. Those shops, according to sources, include Boston-based Arnold and McCarthy Mambro Bertino and New York’s Berlin Cameron/Red Cell.