Timberland Lets the Game Begin

The global campaign, mainly a television and cinema effort, was created to “celebrate and capture the exhilaration of the outdoors,” said Tracy Stokes, senior director of global brand marketing.

The “Podium” spot shows a man trekking through the woods and culminates when he reaches the top of a snow-capped peak — his own personal podium. The online companion, called “Unexpected Obstacles,” is played in a video game format.