TikTok Users Abandon Carts En Masse on President Trump’s Online Store
The hope is it will waste his campaign team's advertising dollars
Tiktok, Pixabay
Key insights:
- Abandoned shopping carts spur advertisers to spend money retargeting potential customers.
- Brands can set up rules to detect and exclude large cart orders, which makes for a clunkier user experience.
Days after TikTok users said they fueled lower-than-expected turnout at President Donald Trump’s rally in Tulsa, Okla., they have a new target: Trump’s online store.
