TikTok Says Advertising Won’t Be Illegal Under Trump’s 'Ban'

The order limits new user downloads after Monday, but doesn’t affect ad buys

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Americans will no longer be allowed to download or update TikTok through major app stores after Sunday, but it’s not the end of the world (so far) for advertisers on the platform.

While President Donald Trump signed an executive order in August that made “transactions” illegal with TikTok’s parent company, ByteDance, the Commerce Department—tasked with enforcing the order—only just today provided guidance on what constitutes a “transaction.”

The Commerce Department has not confirmed that advertising is exempt.

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