Tierney Debuts Health-Plan Ads

Tierney DeGregorio Advertising breaks a TV campaign today for lndependence Blue Cross that humorously depicts workers taking revenge on employers who don’t offer a plan from the Philadelphia-based health insurer.

In one of three new spots, employees place a “kick me” sign on their boss and watch as pas sersby kick him. In another, a staffer shimmies under a conference table and ties his employer’s shoelaces together.

A voiceover states, “If you’re not offering your employees Independence Blue Cross, maybe you should.”