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DALLAS The loss of Six Flags earlier this week may have been a blow to Ackerman McQueen, but the shop’s chief executive officer said it wasn’t a surprise.
The Oklahoma City client chose Doner in Southfield, Mich., to handle its $90 million global creative and media account. Indie incumbent Ackerman, also of Oklahoma City, contended against Publicis Groupe’s Fallon in Minneapolis and Interpublic Group’s Deutsch/LA in Marina del Rey, Calif.
Six Flags has been the 192-person shop’s largest client, representing more than a third of its approximately $250 million in billings and an estimated 6 percent of revenue.
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