Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Three shops have advanced to the final round of the review triggered by United’s merger with Continental.
The finalists are Arnold, mcgarrybowen, and TBWA\Chiat\Day, according to United Continental Holdings. A selection is expected in July.
Airline executives met with eight creative agencies—including Continental incumbent The Kaplan Thaler Group, Saatchi & Saatchi, and Goodby, Silverstein & Partners—before selecting the finalists. United’s creative incumbent, Barrie D’Rozario Murphy, declined to defend.
The review includes creative as well as media planning and buying.