CHICAGO - Speculation percolated on two continents last week that Dentsu in Japan, Carat in Europe and Western International Media in this country soon will join " /> Three Media Companies Eye Union <b>By Richard Brunell</b><br clear="none"/><br clear="none"/>CHICAGO - Speculation percolated on two continents last week that Dentsu in Japan, Carat in Europe and Western International Media in this country soon will join
CHICAGO - Speculation percolated on two continents last week that Dentsu in Japan, Carat in Europe and Western International Media in this country soon will join " />
CHICAGO - Speculation percolated on two continents last week that Dentsu in Japan, Carat in Europe and Western International Media in this country soon will join " />

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Three Media Companies Eye Union By Richard Brunell

CHICAGO - Speculation percolated on two continents last week that Dentsu in Japan, Carat in Europe and Western International Media in this country soon will join

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The company, being pieced together by the heads of the three concerns under the working title Worldwide Media Management, still is very much in the formative stages. But execs with knowledge of the deal say Dentsu will take an equity position in either the Paris-based Carat or its parent, London-based Aegis Corp.

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