Though Stress Is The Teenagers' Lot, They Manage To Have Big Ambitions

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Thank goodness for avarice. It gives teenage girls and boys something in common. A survey by Mediamark Research Inc. found large gender gaps when questioning teens about their hopes and anxieties. On their desire for money, though, boys and girls were in substantial agreement. Asked to pick their “goals for the future” from a long list of possibilities, 78 percent of boys and 73 percent of girls chose “make a lot of money.” There was a similar degree of agreement in their wish to “have a successful career” (80 percent of boys and 85 percent of girls).



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in