Those Fuchsia Planes of the Now Defunct Wow Air Recall the Once Beloved 'Jellybean Fleet'

A look at Adweek's reporting on Braniff International 37 years ago

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The grounding of Icelandic budget airline Wow at the end of March didn’t just end the days of another low-cost, no-frills carrier. It meant the demise (for better or worse) of those head-turning Airbus A320s with the fuchsia paint jobs. Americans hadn’t seen anything that big and that fuchsia since Barney the Dinosaur.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in