Thompson Tests Ads in Memphis

ATLANTA Thompson & Co.’s print campaign for Internet service provider broke this week, the company said.

The work will test in the Memphis, Tenn., market and be adjusted for a national rollout if successful, according to the ISP.

Work for the Memphis client builds upon “the selling point that everything you want from the Internet is available to you for 50 cents an hour,” said client president L. Elizabeth Bowles. The ISP charges for online time only.

Mark Robinson, executive creative director at Thompson, said the Memphis agency created a half-dozen print ads with headlines such as “Turn your Internet bill on and off @” and “If you’re offline, so’s your bill @” There is no tagline.

“The company offers a guarantee that customer will never pay more than $20 a month. The average usage bill among dial-up customers is 12 hours a month and $6 a bill,” said Robinson.

The agency’s Thompson Baker & Berry Public Relations division is assisting with its media and PR planning and execution, community outreach and promotional events.