Thompson Is Bullish About Wrenchead

ATLANTA Thompson & Company has launched three print ads to introduce a new line of products from Wrenchead Brands.

The ads from the Memphis, Tenn., agency began running this month in SuperStreet and NOPI Street magazines and will continue through the end of the year. Campaign spending was not disclosed.

The shop said the campaign targets the “tuner market,” typically males between the ages of 18 and 25 who have above-average incomes and a passion for cars.

Pinellas Park, Fla.-based Wrenchead is introducing the products nationally this month. Branded Rampage by the company, the additives are intended to make high-performance engines run better while providing more protection for the motors.

Disciple Design, a division of Thompson, created the packaging and a logo for the products line. The logo features a stylized bull with an emphasis on the animal’s horns and the tagline, “Life is short. Drive hard.”