Thomasville Furniture Goes Into Play

ATLANTA Thomasville Furniture has launched a review for creative chores on its $30 million advertising account, according to documents the company sent to shops last week.

The incumbent is The Martin Agency, an Interpublic Group shop in Richmond, Va. A Martin representative said the shop would defend. Martin handles creative and media duties, but the latter are not in play.

The Thomasville, N.C., company, which is a division of Furniture Brands International of St. Louis, sent a request for proposals to an undisclosed number of shops. Responses are due Nov. 11. A cut is scheduled by Nov. 21, with final presentations at the company set for Dec. 19-23 and a final selection planned by the end of December, according to the documents.

The company is “rapidly transitioning from manufacturer to retailer” and “investigating a new national agency relationship,” the letter to the agencies stated. The letter requests examples of broadcast, print and direct mail work from each agency.

Thomasville named Nancy Webster its new president and CEO in August. Previously, Webster was a vice president at Target, responsible for handling brands, product sourcing, design and innovation for home furnishings. The company did not return calls.

Thomasville sells its furniture in more than 430 retail outlets.